LUM - Innovation and inheritance across industries

LUM is a diversified company committed to providing world-class products and services to customers around the world. From electric bicycles to new energy vehicles, we have been adhering to the concept of innovation and sustainable development, promoting the integration of green travel and technology. Now, we look to the clothing industry to explore the deep integration of fashion and culture.

The founder of LUM is deeply influenced by traditional Chinese culture, especially the art of fashion design. Based on this passion, we focus on creating a unique dress concept of new Chinese style and high simplicity, aiming to bring the unique charm of Chinese culture to friends around the world. Our clothing is not only a way to wear, but also an expression of lifestyle, a pursuit of comfort and taste.

In each of LUM's pieces, soft and comfortable fabrics complement exquisite craftsmanship. We pay attention to the texture and practicality of the clothing, all designs present a simple and relaxed aesthetic, not only in line with the fast pace of modern urban life, but also retain an eclectic fashion sense in the details. Whether it is an elegant coat or delicate earrings, we always believe that the true charm of fashion lies in showing your unique style rather than following the trend.

LUM is not only a clothing brand, but also a bridge between culture and aesthetics. We hope that through each piece of clothing, more people can feel the combination of traditional Chinese beauty and modern fashion. Let people wearing LUM, no matter where they are, can show confidence, elegance and ease.